In this post, I’ll go over the necessity of having a website and the services it provides that are directly related to being an author. Read Part 1 here. A website is possibly the most essential aspect of any business, but especially for an author–regardless of publishing path. Your website is the place where everything resides. It is your virtual home, the place where readers get to know you, your characters, and your books. Each page is a visual calling card displaying your brand using colors, images, and text.